Beghou Consulting offers new tool to help market access teams manage payer relationships
Pharmaceutical companies can easily collect, organize and manage relevant payer and pharmacy benefit manager information with a new, flexible data platform from pharmaceutical sales and marketing firm Beghou Consulting. Built on Beghou’s Mainsail™ software platform, the Market Access Account Manager is an account planning solution that helps market access teams identify goals, create action plans and track their progress.
“Market access teams at life sciences companies can fail to track information that is critical to efficient account management. Without standardized processes for account planning, teams can’t consistently record payer account profiles, track engagement history, follow key growth initiatives or update colleagues on progress and performance. This can lead to miscommunication, inconsistent information and wasted time and effort,” said Emily Eller, associate partner at Beghou Consulting. “The Market Access Account Manager is a one-stop shop that helps improve payer relationships by identifying key stakeholders, tracking formulary coverage and managing active and complex account plans.”
The Market Access Account Manager consolidates and streamlines payer and PBM information – from core business facts to state-specific payer details – and provides an easily accessible platform to store account information on key markets, contacts, growth targets, and revenue trends, as well as important documents like coverage policies. The web-based platform uses this information to create graphs, visuals and text – such as a chart highlighting payer share of a particular market – that identify trends across payers. It can also help market access teams outline priorities and issues within each account. Users can analyze this information to build action plans that help commercial teams achieve their goals, solve any relevant issues and track progress against timelines.
Because the Market Access Account Manager combines real-time customer and action plan updates into a central platform, team members must no longer scan unorganized emails and spreadsheets for important information. The platform eliminates concerns regarding a potential loss of data, ensures comprehensive onboarding processes and establishes continuity within an organization. Its account planning capabilities can be extended to additional commercial operations needs, such as sales planning.
To learn more about the Mainsail Market Access Account Manager or request a demonstration, visit beghouconsulting.com/mainsail.
Mainsail™ is Beghou Consulting’s proprietary, cloud-based application platform that allows organizations to efficiently collect, organize and deliver commercial data. The configurable software as a service solution offers sales teams the ability to input, organize and analyze key information, such as customer profiles, sales data and strategy plans. Commercial operations teams can use Mainsail to execute a wide mix of activities, including customer and affiliations management, customer targeting, sales and incentive compensation reporting, customer relationship management, and roster management. To learn more, visit beghouconsulting.com/mainsail.
About Beghou Consulting
Founded in 1993, Beghou Consulting specializes in helping life sciences companies – especially emerging pharma companies – establish and manage commercial operations to better market and sell therapies. Deploying advanced analytics and proprietary technology, Beghou consultants have provided strategic counsel to the top pharmaceutical companies in the world, supporting some since infancy. Headquartered in Evanston, Ill., the firm has six offices and employs more than 150 professionals around the world. To learn more, visit www.beghouconsulting.com or follow us on Facebook and LinkedIn.